Unconventional Ways to Sell Innovative Ideas

Unconventional Ways to Sell Your Innovative Invention Or Business Idea

Ask what your boss’s significant other thinks about your innovative idea. A it turns out, this facet is often what makes or kills new innovations in Solano.  It's not intrinsically unethical to creatively appeal to a boss's significant other, any more than it's intrinsically wise to do so.

http://blogs.hbr.org/schrage/2011/02/the-golden-rule-of-innovation.html